The 2026 Programmatic DOOH Trends Report highlights findings from aggregated transaction data, analyzing shifts in pDOOH investment strategies. The report's focus on aggregated data from various sources aims to better understand current programmatic OOH market trends.
Trend/Research worthy if you're invested in DOOH advertising or concerned with evolving strategies to adapt to market trends — get the inside scoop on pDOOH's expansion.
A new Broadsign Trends Report finds that programmatic Digital-Out-Of-Home (DooH) advertising has mat...
TREND / ANALYSIS — AI is increasingly embedded in DooH's backend infrastructure, enabling automation, and personalization. Worth reading if you want to understand the growing appeal of programmatic DooH to advertisers across different categories.
San Francisco's billboard prices have surged due to the AI boom, with prime locations along US 101 n...
This article is worth reading if you want to understand how the Bay Area's AI boom is affecting outdoor advertising prices and the implications for this channel's economic viability.
Canva has integrated its graphic design platform with Fusion Signage, allowing users to create and d...
Worth reading if you're using either Canva or Fusion Signage - this integration could simplify your workflow and open up new design possibilities for digital displays.
Videri introduced 'Videri Intelligence', a new AI layer for its digital signage platform. It include...
TREND / RESEARCH / ANALYSIS — Videri's AI layer adds significant capabilities to digital signage platforms — worth reading if you're evaluating vendors for AI-driven network management.
PQ Media predicts global digital out-of-home advertising spending will recover in 2026, with a 12% g...
TREND / RESEARCH / ANALYSIS - Global ad spend trends in DOOH are crucial for digital signage - Worth reading if you're planning or evaluating digital signage strategies for sporting events or retail environments.
White label digital signage software allows vendors to rebrand their platform for resellers, but wha...
Tread with caution when looking for a white label digital signage solution - it requires a genuine rebranding effort, not just a logo swap. Worth reading if you're considering partnering with a digital signage vendor who offers white labeling.
Ocean Outdoor has renewed its contract as the operator of a major digital out-of-home (DOOH) network...
No new tech here — just a contract renewal. Not relevant unless you work with Ocean Outdoor or this specific DooH network.
The article explores why becoming a digital signage reseller might be beneficial for businesses, hig...
Worth reading if you're considering a new sales channel or diversifying your existing business – a clear breakdown of what it means to be a digital signage reseller and how to get started is valuable for those looking to break into the market. You'll need to balance economics and margins, but if done correctly, the potential rewards are significant.
Zoney emerges from stealth mode, revealing a digital signage platform for retailers and businesses. ...
Read this if you're interested in the digital signage market — a new player has entered the fray, but the platform itself is not the main focus. While it's worth keeping an eye on Zoney's future developments, this press release doesn't offer much substance.
Bluefin has launched an interactive 8-inch display with a camera, microphone, and NFC reader, design...
No new tech here — product announcement of a specific display model. Skip unless you're directly evaluating Bluefin's hardware options.
BrightSign is a dedicated digital signage player company with over 3 million units sold, offering bo...
Worth reading if you're in the market for a dedicated signage player or want to understand the trade-offs between purpose-built hardware and general-purpose devices.
PDG has introduced a digital order confirmation enclosure to retrofit existing drive-thru lanes with...
Skip unless you are a restaurant operator looking to upgrade their drive-thru experiences.
The global digital signage market is expected to reach $16.7 billion by 2032, growing at a compound ...
TREND / RESEARCH / ANALYSIS — This market forecast is crucial for understanding the growth trajectory of digital signage solutions. Worth reading if you're invested or considering investments in this space.
TouchSource and Smartify Media partnered to integrate Smartify's national programmatic DooH network ...
No new tech here — a partnership announcement between two vendors. Skip unless you work with them.
India's Out-of-Home advertising market is experiencing rapid growth, but the industry is held back b...
Industry analysis is great, but trust doesn't equal technology – worth reading if you're invested in outdoor advertising or want insights into challenges facing India's growth story.
Wireless screen sharing for education has become standard in schools, but many setups still struggle...
No new tech here — an overview of a common challenge in education. Worth reading if you work with schools or digital signage in educational settings.
Netflix converted a Sunset Boulevard billboard into a living room with a performer inside to promote...
Read this for a glimpse into experiential marketing and OOH activations, but look for deeper analysis if you're looking for actionable insights.
The Montana Heritage Center has incorporated LED video technology and audiovisual elements into an i...
Worth reading for a brief look at the intersection of technology and exhibit design in a museum context.
Proto has been granted a U.S. design patent covering the industrial design of its Proto M holographi...
No new tech here - a design patent announcement. Skip unless you work closely with Proto.
This article is a practical buyer's guide for small and mid-size bank leaders modernizing their bran...
No new tech here — a generic buyer's guide. Not a bad place to start, but there's nothing AI-specific to get excited about.
Insurance company XYZ has installed digital signage in its branches to display speed limit awareness...
No new tech here — partnership announcement between two vendors. Skip unless you work with them.
Rise Vision offers unlimited licensing for screen sharing and digital signage for as low as $1,399/s...
Read this if you're shopping for screen sharing software that integrates with digital signage or emergency alerts, or if you want a pricing comparison for multiple tools. A solid rundown but don't expect any deep technical analysis.
Digital signage networks cannot function without humans, who are integral to both audience and netwo...
Analysis of the often-overlooked yet crucial human role in digital signage. Worth reading if you're looking at the bigger picture and the future of digital signage as a field.
Campus digital signage allows for announcements, schedules, and emergency alerts to be displayed acr...
If you work in educational digital signage, this is a foundational primer – start here to get up to speed on campus digital signage benefits and best practices.
Digital signage integrators specialize in installing, configuring, and managing digital signage syst...
Skip unless you're specifically researching the role of integrators in digital signage ecosystems. This piece is a foundational education resource rather than a deep dive into a timely issue.
TouchSource has partnered with Smartify to enhance customer experiences and revenue opportunities in...
No new tech here — partnership announcement between two vendors. Skip unless you work with them.